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Roadmap

A look at what's coming next for TrolleyShield. This roadmap reflects our current plans and priorities — items may shift as we gather feedback from early users.

Vote on features and track progress on our Feature Requests board. See what we've shipped recently in the Changelog.

Now Available​

These features are live and fully functional today:

  • Call Shield — AI-powered call tracking with intent classification, transcription, and automatic conversion firing
  • Dynamic Number Insertion (DNI) — Per-visitor call attribution with gclid/gbraid/wbraid tracking
  • Form Shield — AI-powered form spam protection via WordPress plugin or API
  • Custom Forms — Drag-and-drop form builder with hosted pages and embed snippets
  • Behavioral Fraud Detection — Keystroke, mouse movement, and timing analysis for form submissions
  • IP Intelligence — VPN, proxy, Tor, and hosting detection for form submissions (Growth+)
  • Source Attribution — Automatic UTM, gclid, referrer, and landing page capture on all form submissions
  • Google Ads Integration — OAuth-connected offline conversion uploads for high-intent leads
  • GA4 Integration — Measurement Protocol conversion events
  • Multi-Organization Support — Manage multiple businesses from a single account with role-based access
  • In-App Billing — Self-service subscription management with usage-based overage billing

Coming Soon​

Analytics Dashboard​

Visual charts and insights for your call and form data:

  • Call volume trends — Daily/weekly/monthly call volume with intent breakdown over time
  • Conversion rate tracking — See what percentage of calls and forms convert, and how that changes
  • Intent distribution — Pie/bar charts showing the mix of high intent, spam, bot, etc.
  • Form spam trends — Track spam volume over time to see if protection is working
  • Source performance — Which channels (Google Ads, organic, referral) drive the most qualified leads
  • Response time metrics — How fast TrolleyShield analyzes each submission

Conversion Tracking Dashboard​

Full visibility into every conversion sent to Google Ads and GA4:

  • Conversion history — Table of all pending, sent, and failed conversions with timestamps
  • Status filtering — Filter by pending, sent, or failed status
  • Retry capability — One-click retry for failed conversion uploads
  • Conversion value tracking — See the total conversion value sent to Google Ads

Source Attribution Page​

Understand which marketing channels drive your best leads:

  • Channel breakdown — Group leads by source (Google Ads, organic search, direct, referral, social)
  • UTM analysis — Drill into campaign, medium, and source performance
  • Cost-per-lead insights — When paired with Google Ads spend data, see true cost per qualified lead
  • Lead quality by source — Compare intent distribution across channels

Planned​

Advanced Call Routing​

Intelligent call handling based on AI analysis:

  • IVR menu builder — Create custom phone menus (press 1 for sales, 2 for support)
  • Time-based routing — Route calls differently based on business hours
  • Geographic routing — Forward calls based on caller area code
  • Overflow routing — Automatic failover when primary lines are busy
  • Whisper messages — Play a message to the agent before connecting ("This is a Google Ads lead from the roofing campaign")

Call Shield Enhancements​

  • Real-time call scoring — Score calls while they're still in progress (not just after recording)
  • Voicemail detection — Automatically detect and tag voicemail calls
  • Call recording storage management — Configurable retention policies and automatic cleanup
  • Multi-language transcription — Support for Spanish and other languages
  • Custom AI prompts — Tune the AI classification with your own business-specific instructions

Form Shield Enhancements​

  • Conditional logic — Show/hide fields based on previous answers in Custom Forms
  • Multi-step forms — Break long forms into paginated steps
  • File upload fields — Accept attachments in Custom Forms
  • Payment fields — Collect payments directly through Custom Forms (Stripe integration)
  • IP whitelist/blacklist dashboard — Manage allowed and blocked IPs from the dashboard UI
  • Honeypot fields — Additional bot detection layer using invisible form fields
  • Custom AI prompts — Tune form classification with business-specific instructions

Reporting & Exports​

  • Scheduled email reports — Daily/weekly/monthly summaries delivered to your inbox
  • CSV/PDF exports — Download call logs, form submissions, and conversion data
  • Custom date ranges — Filter all data by any date range
  • Team performance reports — Track how different team members handle leads (when multi-user)

Integrations​

  • Zapier / Make — Connect TrolleyShield to 5,000+ apps via webhook triggers
  • HubSpot CRM — Automatically create contacts and deals from qualified leads
  • Salesforce — Push high-intent leads directly into Salesforce
  • Slack notifications — Real-time alerts for high-intent calls and form submissions
  • Email notifications — Configurable alerts for specific intent types or actions
  • Webhook endpoints — Send real-time events to any URL for custom integrations

Platform & Infrastructure​

  • Global search — Search across calls, forms, numbers, and settings from anywhere (Cmd+K)
  • Audit log — Track who changed what and when across your organization
  • Two-factor authentication — Additional account security with TOTP
  • SSO / SAML — Enterprise single sign-on support
  • API rate limiting — Configurable rate limits per API key
  • Custom domains — Host your Custom Forms on your own domain

Under Consideration​

These are ideas we're evaluating based on user demand:

  • White-label option — Remove TrolleyShield branding for agencies reselling to clients
  • Call recording playback in-app — Listen to call recordings directly in the dashboard
  • AI-generated call summaries — Automatic summaries of key points from each call
  • Lead scoring model customization — Train the AI on your specific definition of a "good lead"
  • A/B testing for forms — Test different form layouts and measure conversion rates
  • Predictive lead scoring — Use historical data to predict which leads will convert
  • Multi-language form builder — Build forms in multiple languages
  • Mobile app — iOS/Android companion app for on-the-go lead monitoring
  • Gravity Forms alternatives — WordPress plugins for WPForms, Contact Form 7, Elementor Forms
  • Shopify integration — Form protection for Shopify contact and checkout forms

Changelog​

See the full changelog with details on our Canny Changelog.

February 2026​

  • Custom Forms builder with drag-and-drop field editor
  • Form embed snippet with behavioral tracking
  • Hosted form pages at app.trolleyshield.com/f/your-form
  • Source attribution capture (UTMs, gclid, referrer, landing page) on all form submissions
  • Source Attribution card in submission details
  • IP Intelligence integration (MaxMind GeoIP2 Insights) for Growth+ tiers
  • Multi-organization support with role-based access control
  • Team member invitations with owner/admin/viewer roles
  • Org switcher in dashboard sidebar
  • Google Ads OAuth2 integration for offline conversion uploads
  • WordPress plugin v2.2.0 with attribution capture and user agent tracking
  • Twilio subaccounts for per-org number isolation
  • In-app billing with Stripe Elements (no external redirects)
  • Usage-based overage billing for call minutes and form analyses
  • Trial system (14 days / 10 calls / 50 forms)
  • Notification system with real-time updates
  • Email change with OTP verification
  • Documentation site launch