Custom Forms Overview
Custom Forms lets you build AI-protected lead capture forms directly in your TrolleyShield dashboard — no WordPress or coding required. Every form gets behavioral fraud detection, AI intent classification, and full source attribution out of the box.
How It Works
TrolleyShield Dashboard → Build Form → Publish
↓
Hosted Page (app.trolleyshield.com/f/your-form)
or
Embed Snippet (your website)
↓
Visitor submits form
↓
Behavioral Scoring → AI Analysis → Allow/Flag/Block
↓
Submission appears in your Submissions dashboard with full attribution
- Build your form in the drag-and-drop form builder (Forms page in your dashboard)
- Publish — each form gets a hosted page at
app.trolleyshield.com/f/your-form-slugand an embeddable snippet - Visitor submits — behavioral tracking runs in the background (typing speed, mouse movement, time on page)
- AI analysis — TrolleyShield classifies the submission as legitimate, spam, bot, phishing, or suspicious
- Action taken — the form shows a success message, redirects, or displays a block notice
- Attribution captured — UTM parameters, gclid, referrer, and landing page URL are automatically tracked
Features
- Drag-and-drop builder — add text, email, phone, textarea, dropdown, and checkbox fields
- Hosted pages — shareable form URLs with no external hosting needed
- Embeddable snippet — drop a
<script>tag on any website to embed the form - Full styling control — customize colors, fonts, button text, or use "no style" mode for full CSS control
- Behavioral fraud detection — built-in keystroke, mouse, and timing analysis
- AI classification — every submission is analyzed by Gemini for intent
- Source attribution — automatic UTM, gclid/gbraid/wbraid, referrer, and page URL capture
- Success actions — show a message or redirect to a URL after submission
Custom Forms vs. WordPress Plugin
| Feature | Custom Forms | WordPress Plugin |
|---|---|---|
| Requires WordPress | No | Yes |
| Requires Gravity Forms | No | Yes |
| Form builder | Built-in drag-and-drop | Use Gravity Forms builder |
| Hosting | TrolleyShield hosted + embed | Your WordPress site |
| Behavioral scoring | Automatic | Automatic |
| AI classification | Automatic | Automatic |
| Attribution tracking | Automatic | Automatic |
| Styling | In-app controls or CSS | Gravity Forms CSS |
Use Custom Forms when you want a standalone form without WordPress, or when you need a quick lead capture form on any website. Use the WordPress Plugin when your forms are already built in Gravity Forms.
Requirements
- A TrolleyShield account on Forms tier or above
- Form Shield enabled in your account settings